Car buying game-changer
Rockar’s founder, Simon Dixon built the UK’s 3rd largest car retailer over a 20 year period. After the sale of Dixon Motors PLC to RBS in 2004, Simon started to experience the car buying process from the customer’s side of the fence. He felt frustrated with the customer experience offered by the industry. This inspired him to create a concept that would become a car buying game-changer: Rockar.com.